- Paragraphs are no longer than 3-5 sentences.
- Sentences are fewer than 15 words (but even shorter is better).
- Ideas are conveyed in as few words as possible.
- Writing is in plain-speak, with minimal jargon.
- Page titles have been carefully reviewed and include likely search terms.
- Longer chunks of copy are broken into bulleted lists.
- Content is separated by short, descriptive headings and subheadings.
- Keywords and main ideas appear within headings and at the beginning of paragraphs.
- Language speaks directly to students (“you”) and humanizes Lesley(“we”).
- Messaging and vocabulary reinforce the Lesley University brand.
- Content follows Web Content Accessibility Guidelines (WCAG) 2.2.
- Content is reviewed one more time before submitted or posted.
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